That being said, Tide along with Proctor and Gamble have started up Tide Loads of Hope.
In the wake of Hurricane Katrina, the need for clean clothing became critical, and Tide found a way to help. So in November 2005, the Tide Loads of Hope truck headed to Camp Hope in the Metairie, LA area and cleaned over 10,000 loads of laundry. The spirit of this first venture informs and inspires everything Tide Loads of Hope program does.
How Tide Loads of Hope works:
Tide Loads of Hope has trucks and vans that help victims with their laundry. Clean clothes offer a fresh start and a brighter outlook.
The Tide Loads of Hope truck has 32 high-effiency washers and dryers and can do 300 wash and dry cycles a day -equal to one year's worth of laundry for a single family!!
It will wash about 9,000 loads of laundry over a four-week period.
In partnership with local laundromats, the Tide Loads of Hope vans provide free laundry service at the same load rate as the trucks.
To date, Tide Loads of Hope has washed more than 35,000 loads of laundry for over 20,000 families. Most importantly, the Tide Loads of Hope program means we're equipped to take action whenever and wherever there is a need in our country.
Now I bet you are wondering how you can help. Well, it's easy...
All you have to do is purchase a Tide Vintage Tee. All the profits go to support families affected by disaster.
Did I mention how cool these shirts are?
Brian and myself are very much, t-shirt and jeans people and we will wear our Tide Vintage Tees with pride knowing we were able to help another family and it only cost $20 per shirt!! Talk about a "win-win" situation.
Also, don't forget to do your part by purchasing Yellow Cap Tide. A portion of the proceeds* goes to help provide support for families affected by disasters. Because every now and then it’s nice to mix hope in with the normal load.